Just one year after selling their successful
Auckland software business, Steve and Bev Nathan bought a vineyard,
created a new wine brand and became a medal winning success.
Steve and Bev Nathan created the Salvare brand
with zero experience in the industry. But after 16 years creating and managing
software business Comacc and then selling the business to MYOB, the Nathans
were ready for a change.
Salvare is the Latin word from which we
derive the word salvation. The Nathan’s found their ‘salvation’ in sunny Hawkes
Bay. Despite their inexperience, and major lifestyle change the Nathan family
have embraced the industry and are enjoying all that Hawkes Bay has to offer.
With a determination to be creative and
successful, the Nathan’s vision is to be a quality boutique winery. They have
already established a brand that is stylish and their wine has received a warm
response from the public. Their “creative”
approach has even extended to the design
of their labels, using original artworks from Greytown artist Lisa Matthys’s
bottle and glass - “Wine” series.”We didn’t want a label which looked like it
was created on a computer” says Bev.
Steve describes their brand as “casual, not
pretentious and down to earth” and puts their brand success down to quality
fruit grown in a renowned location and the skill and attention of respected
winemaker Elise Montgomery. “We have positioned our wine as being elegant, but
also ideal for consuming on casual occasions with family and friends” he says.
Steve says he now appreciates the time and
effort that goes into wine production. “Some people may think a bottle of wine can
be expensive, but when you see what goes in to producing it you realise why,”
says Steve. Being exposed to the elements of the weather is one external
business influence he has quickly had to become accustomed too, particularly
the harsh reality of frost.
Salvare Estate is a 15 acre Chardonnay
vineyard located on Ngatarawa Road in Hawkes Bay. To broaden their range they
also source quality fruit from other Hawkes Bay growing areas such as Puketapu and Gimblett
Road, “This way we get the best of both worlds” says Steve. Since the first vintage in 2007 every style of wine that Salvare
produces has been awarded a medal. In 2010 the range was extended to
include Salvation Chardonnay and Salvation Hawkes Bay Red Blend. These
wines are designed to be for longer term cellaring whilst retaining the
signature elegance of all Salvare Estate wines.
Salvare Estate also produces two olive oils,
a Picual and a Barnea grown locally in the Puketapu valley. To complement the oils a range of dukkahs is also produced ( Egyptian, Hot and Spicy and Dukkah Buttah - a spreadable version of Dukkah unique to Salvare Estate).The range of food products also extends to mustard and vinaigrettes, with everything available to taste at the cellar door.